Gaming critic



Equality consultant

Silent Hillian


Little Sister


High Chaos

Hello! I'm Vikki Blake

a.k.a. Vixx

I wasn't the kind of girl who grew up playing dollies and dress-up. While others were falling in love with boy bands and Australian soap stars, I was falling in love with gaming. I got lost in Hyrule. 
I kicked ass in Street Fighter. I had inappropriate dreams about Solid Snake, became obsessed with the gorgeously grim environments of Silent Hill, and am still kind of addicted 
to Guitar Hero.

Before I gave up the monotony of civil service life to write for a living, I worked for 15 years as an equality, inclusion, and wellbeing adviser, specialising in employment and higher education. Today, I blend both of these passions as a games writer and an equality consultant, working with organisations like Ukie to improve equality policy and practice and make the games industry a kinder, more supportive place for all.

An independent reporter, critic, columnist, and podcaster with 12+ years of experience in the games industry, I've worked with some of the world's biggest brands and publications including the BBC, Eurogamer, GamesRadar+,, IGN, MTV, MCV, NME, PC Gamer, Variety, and many, many more. I know. I can't believe it's a real job, either.

On Twitter @_vixx

Writing / Portfolio

I write crisp, accessible wordsfor specialist and mainstream publications like:

Featured Work

Why do we buy unfinished video games?

BBC News

April 2021

You wouldn’t watch a film without an ending – so why do people buy unfinished video games?

Read on BBC News

#RaisetheGame in the UK games industry – One Year On Report


March 2021

In 2020, the UK games sector created #RaiseTheGame, a high-impact pledge to improve inclusion across the games industry. Find out how it’s progressing one year on.

Read on Ukie

Little Nightmares 2 – a brilliantly horrifying, often infuriating return


February 2021

Tarsier returns with another slice of horror that’s just about glorious enough to make up for the frustrations.

Read on Eurogamer

Battle royales are changing the way we play video games


May 2020

Can’t commit hours and hours to a game? Maybe battle royales are the way to go…

Read on NME

Dishonored taught me there is no right way to play


Nov 2019

Games often touch us not only because of what they are, but what they’re not and, for me, Dishonored was a game that relaxed traditional gameplay in a way I hadn’t quite anticipated.

Read on Eurogamer

Dead and live: Silent Hill’s strange musical afterlife


Nov 2015

Yamaoka’s concerts showed that the fanbase is alive and kicking, even if the series isn’t.

Read on Eurogamer


If you'd like to add me to your press list, send me your cool new game or gadget, or have an exciting project you think may tickle my interest, this is the place to do it! Drop your details into this handy form and I'll come back to you just as soon as I can.

Please note that as a freelancer I can't ever guarantee coverage of your fab new project – although if I sincerely think it's cool, I always try! – and no, I cannot write for you for free or, ahem, "exposure".

Psst, want to work in games media, too? Looking for some tips? Come this way...